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Food, Retail Lead Magazine Ad Revenue Gains through Q3

Total magazine rate-card-reported advertising revenue through the first three quarters of 2008 closed at $18,452,988,859, posting a 5% decline against the previous year, according to data from...

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One in Five US Households Not Ready for Digital TV, Houston Least Prepared

Some 9.6 million US TV households are still not ready for the upcoming transition to all-digital broadcasting next February and would be unable to receive any TV programming at all if the switch...

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Larger Marketers Struggle as Paid Search Grows

Spending on paid search advertising remains on a growth trajectory and will reach more than $26.8 billion by 2011, but the largest companies are having the most trouble managing their campaigns,...

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Top 10 Current Events & News Online Destinations – September 2008

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Top 10 Video, Multimedia Websites – September 2008

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...

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Top 10 Games Websites – September 2008

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...

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Majority of Cellphone Buyers Influenced by Web Word-of-Mouth

Nearly 61% of US consumers who recently bought a mobile or wireless phone were influenced by online product reviews and user comments, while 30% of purchasers were similarly influenced by blogs,...

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Regional Magazines Dominate, News Titles Down

Regionals once again outnumber any other category of magazines and have more than 1,126 titles in 2008, according to the latest edition of The National Directory of Magazines. (more…)

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Online Text Ads Most Clicked, Only Young Like Video

Despite current buzz around fancy and expensive video ads, only 11% of consumers say they are likely to click on them, compared with 25% who would likely click on simple text ads and 20% who would...

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Connection-Seeking ‘Power Moms’ Twice as Likely to Give Online Advice

Mothers in the US between ages 25 and 54 are nearly twice as likely as average web users to provide frequent advice about parenting/family, non-food household products and beauty/cosmetics, according...

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